How to Use the Power of Publicity for Your Small Business
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There are two ways to get your business noticed: through paid advertising and through public relations. In advertising, you pay to have your message placed in a newspaper, radio or television spot, or your banners displayed in a Web site. In public relations, on the other hand, the article or show that features your story or business is not paid for.
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moncler outlet store How do you attract the journalists to use your story? Here are five ways you can do to succeed in generating free publicity for your business. moncler outlet store
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cheap moncler 2. Invest time and energy contacting local newspapers, magazines, radio and TV stations. cheap moncler
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buy moncler jackets 3. Make sure that you moncler outlet really have a good story to tell. buy moncler jackets
moncler mens jackets Do not waste a reporter time. Few journalists will care if you are hiring a temporary worker, or whether you bought a new modular furniture system. Make a list of story pitches that you can offer to your chosen media outlet. Brainstorm with your family, business partners or friends to help you come up with good stories about you and your business. Sometimes, what may be for us may be inspiring for other people. moncler mens jackets
moncler outlet 4. Have a good angle. moncler outlet
cheap moncler coats Journalists always look for fresh, provocative story ideas. Develop story angles that you yourself would want to read in a newspaper or watch on television. If you are a caterer, for example, one angle could be the increasing number of customers who wants catered food instead of going out to restaurants. If you are a home based travel agent, you can pitch a story on the preferences of seniors when traveling abroad. cheap moncler coats
cheap moncler outlet 5. Make your pitch. cheap moncler outlet
moncler outlet online Write down your story angle and send it to the journalist in a letter. Your letter may start with a question or interesting fact about your business that could interest your target media audience. This is called your Then develop your story idea, stressing how it could benefit their audience. Make your sales pitch no longer than one page, and be sure to include your contact moncler outlet store numbers moncler outlet online.